The Last Time I'll Ever Do This
I need to tell you something that might sound crazy.
I'm about to hand-select 10 people to go through the most intensive identity recalibration process I've ever created.
And I'm going to charge them nearly one-third what it's worth.
👇 Reserve your seat for the
Founders Preview Zoom:
Why?
Because I need something from them that I can't get any other way.
Here's What's Really Happening
For the past 18 months, I've been working on something that solves the problem every high-performer faces but nobody talks about:
You've built success... but you're still operating from the version of you that had to fight for it.
That version served you well.
But now? It's the thing holding you back.
Every time you reach for the next level, that old identity panics.
It hits the brakes.
It makes you second-guess, overthink, and stall right when momentum should build.
The Last Time I'll Ever Do This
I need to tell you something that might sound crazy.
I'm about to hand-select 10 people to go through the most intensive identity recalibration process I've ever created.
And I'm going to charge them nearly ONE-THIRD of what it's worth.
Why?
Because I need something from them that I can't get any other way.
Here's What's Really Happening
For the past 18 months, I've been working on something that solves the problem every high-performer faces but nobody talks about:
You've built success... but you're still operating from the version of you that had to fight for it.
That version served you well.
But now? It's the thing holding you back.
Every time you reach for the next level,
that old identity panics.
It hits the brakes.
It makes you second-guess, overthink,
and stall right when momentum should build.
I've cracked the code on how to fix this.
I'll tell you why below...but I wanted you to go ahead and register for the next briefing first.
👇 Reserve your seat for the Founders Briefing on Zoom:
I've cracked the code on how to fix this.
And, I need to prove it works for more than just my one-on-one clients...at scale.
That's Where You Come In
I'm looking for 10 people who are willing to be guinea pigs.
Not because the process is untested—I've been using it for years.
But because I need to see how it translates when I'm not the one doing it.
I need your feedback.
Your insights.
Your real-world results.
And in exchange?
You get something that will never be available again at this level.
What You're Actually Getting
SHIFT I.O.S.™ ICore isn't another course.
It's an 8-week identity recalibration process that installs the version of you who naturally operates from success—not someone who has to force it.
AND as a Founder, you get:
The Program:
8 weeks of the most advanced identity work I've ever created
Direct Access:
Weekly calls with me personally (this alone is worth $5K)
Lifetime Membership:
Access to the training portal, all materials, forever
Every Upgrade:
When I refine this (and I will), you get it all—free
Founder Status:
You'll be credited as one of the people who helped build this
The Real Value
After this beta, the full program launches at $1,997.
Without the personal access.
Without the lifetime benefits.
Without the founder recognition.
You're getting in at $697.
One time.
Forever access.
But here's what matters more than the money...
You'll Never Get This Chance Again!
This is the only time I'll ever build a program WITH people instead of just FOR them.
The only time you'll have direct access to me throughout the entire process.
The only time you'll get lifetime access to everything—including upgrades that don't even exist yet.
After these 10 spots are filled, this opportunity disappears forever.
But I'm Not Going to Pressure You
Come to the private Zoom briefing first.
See what this actually is.
Ask your hard questions.
Then decide from clarity—not urgency.
Because here's the truth: If you're not absolutely certain this is right for you, it won't work anyway.
And, here's what matters more than the money...
You'll Never Get This Chance Again!
This is the only time I'll ever build a program WITH people instead of just FOR them.
The only time you'll have direct access to me throughout the entire process.
The only time you'll get lifetime access to everything—including upgrades that don't even exist yet.
After these 10 spots are filled, this opportunity disappears forever.
And, I'm Not Going to Pressure You
Come to the private Zoom briefing first.
See what this actually is.
Ask your hard questions.
Then decide from clarity—not urgency.
Because here's the truth: If you're not absolutely certain this is right for you, it won't work anyway.
Like I said, I've cracked the code and I need to prove it works for more than just my one-on-one clients...at scale.
That's Where You Come In
I'm looking for 10 people who are willing to be guinea pigs.
Not because the process is untested—I've been using it for years.
But because I need to see how it translates when I'm not the one doing it.
I need your feedback. Your insights. Your real-world results.
And in exchange?
You get something that will never be available again at this level.
What You're Actually Getting:
SHIFT I.O.S.™ ICore isn't another course.
It's an 8-week identity recalibration process that installs the version of you who naturally operates from success—not someone who has to force it. Your Identity Operating System will literally SHIFT. You will be deciding and acting FROM that new version that is ready for where you're headed next, your next level.
And, as a Founder, you get:
The Program:
8 weeks of the most advanced identity work I've ever created
Direct Access:
Weekly calls with me personally (this alone is worth $5K)
Lifetime Membership:
Access to the training portal, all materials, forever
Every Upgrade:
When I refine this (and I will), you get it all—free
Founder Status:
You'll be credited as one of the people who helped build this. You'll be helping all those who follow too! That's significant.
The Real Value
After this beta, the full program launches at $1,997 and my guess is it will quickly move to $2997 or more...
Without the personal access.
Without the lifetime benefits.
Without the founder recognition.
You're getting in at $697.
One time.
Forever access.
And, here's what matters more than the money...
You'll Never Get This Chance Again!
This is...
The only time I'll ever build a program WITH people instead of just FOR them.
The only time you'll have direct access to me, at this level, throughout the entire process.
The only time you'll get lifetime access to everything—including upgrades that don't even exist yet.
After these 10 spots are filled, this opportunity disappears forever.
I'm Not Going to Pressure You
Come to the private Zoom briefing first.
See what this actually is.
Ask your hard questions.
Then decide from clarity—not urgency.
Because here's the truth: If you're not absolutely certain this is right for you, it won't work anyway.
Who This Is Really For
You've done the work. You've built something real.
And you're...
Tired of the internal fight.
Tired of knowing what to do but not doing it.
Tired of momentum that feels conditional.
Tired of success that doesn't feel like you thought it would.
You don't need another strategy, tactic, or know-how...
You need to become the person who can finally execute the ones you already know.
What Happens Next
The briefing is invitation-only.
No replay. No recording.
I'll walk through exactly what SHIFT I.O.S.™ ICore is, how it works,
and whether you're a fit for the beta.
If you are, and you want in, we start immediately.
If not, no hard feelings. But you won't get another chance like this.
The Hard Truth
Most people will read this and think "I'll wait for the full launch."
But the full launch won't have me at this level of intimacy.
It won't have the lifetime access.
It won't have the founder benefits.
And it'll cost nearly three times as much.
The 10 people who join this beta will get results that the people who wait simply can't access.
Not because the program will be worse later—but because the experience will never be this intimate again.
Your Move
I'm not going to tell you this is your last chance for transformation.
But it IS your last chance for THIS transformation.
At this level. With this access. At this price.
The BETA briefing happens once.
The beta launch happens once.
The founder pricing happens once.
After that, it's gone forever.
— Bill Foss
P.S. I know this sounds like typical "scarcity marketing."
But check my track record.
When I say something is limited, it actually is.
When I say the price goes up, it does.
When I say an opportunity won't come again, it doesn't.
This isn't a tactic. It's just the truth.
Who This Is Really For?
You've done the work. You've built something real.
But you're...
Tired of the internal fight.
Tired of knowing what to do but not doing it.
Tired of momentum that feels conditional.
Tired of success that doesn't feel like you thought it would.
You don't need another strategy.
You need to become the person who can finally execute the ones you already know.
What Happens Next
The briefing is invitation-only. No replay. No recording.
I'll walk through exactly what SHIFT I.O.S.™ ICore is, how it works, and whether you're a fit for the beta.
If you are, and you want in, we start immediately. If not, no hard feelings.
But you won't get another chance like this.
The Hard Truth
Most people will read this and think "I'll wait for the full launch."
But the full launch won't have this level of me.
It won't have the lifetime access. It won't have the founder benefits.
And it'll cost nearly three times as much.
The 10 people who join this beta will get results that the people who wait simply can't access.
Not because the program will be worse later—but because the experience will never be this intimate again.
Your Move
I'm not going to tell you this is your last chance for transformation.
But it IS your last chance for THIS transformation. At this level. With this access. At this price.
The beta happens once. The founder pricing happens once. The bonuses happens once.
After that, it's gone forever.
— Bill Foss
P.S. I know this sounds like typical "scarcity marketing." But check my track record.
When I say something is limited, it actually is. When I say the price goes up, it does.
When I say an opportunity won't come again, it doesn't.
This isn't a tactic. It's just the truth.