Build From Identity, Not Effort.
Stabilize who’s running the business, and growth becomes predictable—without pressure or force.”
Hey—How’s it going?
Evidence is clear. To get different results it's about Identity first. Then everything works better™.
You’ve built something real. The wins are there.
But peace, time, and trust haven’t kept up.
You close the laptop and your mind keeps typing.
The business runs, but you’re still on call in your head.
Income grows. Life feels smaller than it should.
SHIFT I.O.S.™ (Identity Operating System) upgrades the operator under mindset.
When identity shifts first, your perceptions clear, decisions get clean, and actions take less effort.
Growth feels lighter. Results hold without you hovering.
ICore is where we do that together in a smaller room.
Nine weeks. Weekly calls. Focused hot seats. Reflection threads.
Grounded intensity.
Safe challenge.
Clear structure and supportive accountability
If you haven't already check out the ICore Briefing. You can see it here. (billfoss.com/briefing)
It will give you amazing comfort with the SHIFT I.O.S. process.
If you’ve already seen the Briefing—or you just know this is right—click below to apply.
You'll be taken to an application and scheduling calendar. We'll jump on a quick zoom meeting to be sure it's right for both of us.
Who it’s for
For entrepreneurs and sales pros who want to scale calmly with clean, reliable execution—more free time, less pressure, and the security of income you can trust.
It’s the moment you stop being the version of you who:
Knows what matters—but avoids it anyway
Spends hours reorganizing priorities instead of executing them
Needs a breakdown or burnout just to slow down
Has to rebuild momentum every time life gets real
A quick picture of the work...
Identity → Perceptions → Decisions → Actions.
These are really the only things you can control.
Decide who you’re being first, BE that, think, act and move FROM there
and the rest stops fighting you.
You ↔ Your Business ↔ Your Clients/Customers.
Balance this triangle
the business holds, clients feel it.
You get time and headspace back.
What you’ll work with (and keep)
• Identity Map — who’s been at the wheel vs. who needs to be
• Stall-Pattern Tracer — catch avoidance as it starts
• Daily Focus Card — move clean when things wobble
• Integration Checklist — make changes hold under pressure
• Performance Identity System™ tools + ongoing membership training assets
• Ongoing access to ReSync monthly calls after your cohort
“Two weeks into the program I had implemented one new process. By the third week, I had eliminated going down the rabbit hole of Facebook to distract myself like I did like a drug addict only weeks before.” — W.C., loan officer
“Bill, my production is up and it’s so much easier.” — client who grew ~40% in a declining market after letting go of control
How ICore runs
Duration: 9 weeks
Format: small group; weekly Zoom calls; focused hot seats; reflection threads
Typical call slots: Begins first Tuesday and Wednesday each month at 11:00 AM Eastern (subject to change)
New cohorts: one begins monthly (start dates vary by availability)
Time ask: about 90 minutes per week
Room: intentionally small; application-only to protect the pace
Access to the membership portal with recorded content
You’ll know it’s working when
You get hours back because work moves clean the first time.
Delegation sticks—no more re-doing everything later.
You can unplug without the “what did I miss?” scan.
Revenue feels steadier and growth feels lighter.
Your calendar reflects your priorities—not other people’s urgency.
You feel proud of how the business runs, not just what it produces.
Fit & Requirements
To protect the room and the outcome, you’ll:
Watch the recorded ICore Briefing
Submit the application (you’ll be routed to scheduling)
Commit ~90 minutes weekly for 9 weeks
Show up focused, respectful, and ready to execute
Communication is key. I can only support what you’re willing to share.
Tuition (straight talk)
Current tuition: $1,997 USD
Planned increase: $2,997 USD (January 2026)
That's it. No timers. No scarcity. Clear and simple.We honor the tuition shown when you apply for the current available cohort.
Payment plans available, but I accept most credit cards or ACH.
Support and stability guarantee
This work is backed fully. When you show up and do it, you can access one of the following if needed:
30 days of 1:1 support with Bill, or
A retake in a future cohort.
You also keep ongoing access to the membership training assets and ReSync monthly calls.
SHIFT I.O.S.™ is for entrepreneurs, leaders, and high performers who are:
🚫 Tired of inconsistent follow-through
🚫 Done rebuilding momentum every month
🚫 Exhausted by guilt, grind, or fear-based decisions
And ready to:
✅ Lead from clarity
✅ Take calm, aligned action
✅ Finally finish—without burning out
If you’re done fixing surface-level problems—
this is where the shift begins.
This is NOT...
❌ Mindset coaching (this sits above mindset; contains it and sets the filters of it)
❌ Behavior-tracking theater (the work happens behind the masks)
❌ “Acting as if” (you won’t act as if—you’ll decide and act from who you will BE being)
This isn’t about more effort. It’s about finally becoming the one who doesn’t need it.
What happens next
Watch the recorded Briefing (You Can Watch It HERE)
Click the Apply Button
Complete the application
Schedule a short Zoom call with me—a simple Q&A to confirm fit on both sides.
If accepted → I'll confirm your cohort start window
You step in with a clear, calm plan.
This work builds room, not rush.
One new cohort opens monthly.
Watch the briefing, apply if it fits, and join the next room when you’re ready—so it finally fits.
I've been where you are—chasing every new strategy while the real problem stayed hidden.
This isn't another guru promise.
It's what actually works.
Come see whether it will work for you.
Bill
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