Our Digital Marketing Strategy is simply unmatched.

Our agents bring  a suite of marketing tools which are integrated into a strategy that exposes your house to the market in ways no other agent can offer.

Please enjoy the video explaining our Digital Marketing Strategy. This is just one small part of our marketing strategy.  Our E-listing platform pushes professional presentations to all the major real estate web sites, even those of  our “competitors”.

Below the video you will read about a few of the other marketing channels we use as well as some helpful tips to prepare your home for sale.

Selling your home in fitchburg, leominster, gardner, lunenburg, townsend, westminster or ashburnhamClick to watch

Our steps to a successful sale also include:

Step 1: Preparing the Home for Sale

  • Property Inspection – Before we list your home, we will inspect and identify improvements that could increase profit on the sale.
  • Staging - If requested, a professional decorator will stage your home so it can be presented in its best possible light.
  • Establishing Goals - Markets can fluctuate so it’s important to establish your goals so that we can work hard to meet them.
  • Listing Price – Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.
  • Relocation – Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.

Step 2: Promoting the Property

  • Digital photography – Once your home is ready to list, we will have professional quality digital photos taken.
  • Full-color property brochures – We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail.
  • Periodic status reports- including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
  • The Internet – We employ the following set of tools to make your home available for preview.
    • Our website
    • Our broker’s website
    • IDX
    • Email alert
    • Spotlight property electronic brochure with specific domain name

Step 3: Technology Tools.

  • The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
  • Search All Listings – Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
  • E-mail Updates - Our website also features an automated search for clients who are seeking properties. They can initiate their search on my site and receive emails daily with listings that meet their criteria. You home will be featured in that service.

Step 4: Showing Your Home

  • Broker/Agent Open House – We will invite all local brokers and agents to view your home.
  • Public Open House – Following the agent/broker open house we will hold a public open house and present your home to the general public.
  • Marketing Kits – All materials regarding the promotion of your home i.e., flyers, brochures, business cards and media kits will be available on onsite.

Step 5: Expectations

  • All calls and email inquiries regarding your home are followed up immediately.
  • Access to your property will be secured by us though secure lock boxes and no one will gain admittance to your property without our permission.