Bill Foss

Forty years.
Built it, lost it, built it again.

Author of The Identity Advantage.

I built businesses for forty years. One of them became a multi-million-dollar brokerage with top market share and national recognition. From the outside it looked like the win. Inside I was running on pressure and old wiring I hadn't named yet.

I'd seen the same thing before that, in lumber, retail, apparel, ski operations, franchising and brokerage ownership. Different businesses every time. Same thing underneath.

Losing it cost me more than money. It sent me years deep into behavior, neuroscience, NLP, hypnotherapy, IFS, ACT and the spiritual work, until I could finally name what I'd been watching for four decades.

Most people work on the performance while the person producing it stays exactly the same. I built SHIFT I.O.S. to change who the performance is coming from.

Who I work with

People who've already built something. They know their industry better than I ever will, and that was never what was in the way.

What I do is show them the version of themselves that takes over when the pressure comes on, and what it's been costing them.

From someone who did it

I'd worked with a couple of different coaches before Bill. I appreciated the content, but I just wasn't getting unstuck. I felt like I was doing more of the same. What's different with Bill is the underpinning. He doesn't just tell you what to do. He goes after the part of you that's keeping you from doing it.

In the last few weeks I've been delegating things at work I've held onto for years, and I can feel the weight come off my shoulders. My calendar doesn't look like a to-do list anymore. It looks like opportunities and things I want to do, not things I have to. The shift is real. And it happened faster than anything else I've tried.

Jim Bell

MSource Training & Consulting

The book
The Identity Advantage by Bill Foss

The Identity Advantage

An Amazon bestseller, and the long version of everything on this page. Read more about it here.