Bill Foss

When you can't move the needle and everything feels uphill,
that's when owners call me.

40+ years across businesses. Author of The Identity Advantage.

I built businesses for 40+ years. One of them became a multi-million-dollar brokerage with top market share and national recognition. From the outside it looked like the win. Inside I was running on pressure and old wiring I hadn't named yet.

I'd seen the same thing before that, in lumber, retail, apparel, ski operations, franchising and brokerage ownership. Different businesses every time. Same thing underneath.

Letting it slide cost me more than money. It sent me years deep into behavior, neuroscience, NLP, hypnotherapy, IFS, ACT and the spiritual work, until I could finally name what I'd been watching for 40+ years. That's why I'm so focused now.

The business mirrors the person running it. So I look at the whole business first, before anyone touches anything.

Who I work with

People who've already built something. They know their industry better than I ever will, and that was never what was in the way.

When someone tells me they've hit a wall, I look at the whole business with them and find the one thing it keeps running into. The wall changes. The reason it stays doesn't.

From someone who did it

I'd worked with a couple of different coaches before Bill. I appreciated the content, but I just wasn't getting unstuck. I felt like I was doing more of the same. What's different with Bill is the underpinning. He doesn't just tell you what to do. He goes after the part of you that's keeping you from doing it.

In the last few weeks I've been delegating things at work I've held onto for years, and I can feel the weight come off my shoulders. My calendar doesn't look like a to-do list anymore. It looks like opportunities and things I want to do, not things I have to. The shift is real. And it happened faster than anything else I've tried.

Jim Bell

MSource Training & Consulting

The book
The Identity Advantage by Bill Foss

The Identity Advantage

An Amazon bestseller, and the long version of everything on this page.

If you want me to look at your business, it starts with the Business Look.

Ninety minutes across the whole business, and one page in writing: your outcome and the one thing in the way of it.

You're paying for the problem either way. In your time, your health, and what the business is worth the day you want out.

Book the Business Look